The publishers of ELEMENT magazine host the website in the USA and only sell it online to circumvent oppressive social attitudes and media restrictions in Singapore.
It was launched in late April 2013 and billed itself as the “voice of gay Asia.” Its first issue featured interviews with dancers at gay clubs in Thailand and profiles of gay-friendly luxury resorts in Asia, keeping with the regional focus of the magazine. Advertisers included fashion label Paul Smith, and Avalon, a glamorous nightclub at the Marina Bay Sands integrated resort.
Published by Singapore-based independent media company Epic Media, the magazine aims to have 10,000 digital subscribers and a Mandarin version to tap into the Chinese market in 2014.
Element works around media rules in Singapore. Print magazines distributed in the city-state require a license through the government’s Media Development Authority (MDA), which regulates and censors media content. The online world, by comparison, is regulated with a “light touch,” circumventing many of the same license applications mandatory in printed content.
The bi-monthly magazine is only available in Apple and Android app stores and costs US$1.99 an issue.
Asia Pink Awards 2014
- Main article: Asia Pink Awards 2014
ELEMENT magazine organised the inaugural Asia Pink Awards in 2014 with the aim of making it the region’s premier LGBTQI event which celebrates the emergence of a progressive, equal Asia. It was held on Sunday, 16 March 2014 at Dream Factory, 76A Peck Seah Street.
This article was written by Roy Tan.