The pink vote refers to the use of voting rights by the LGBT community to achieve equality via the ballot box during general elections. Therefore, every vote that a gay, lesbian, bisexual or transgender member of the electorate can cast is referred to as the pink vote. Most prevalent in Britain, the concept has already spread to US and Canada with many other countries like South Africa, Australia and even Singapore starting to acknowledge it.
The significance of the pink vote has increased considerably with the changing times. Charles Kennedy of The Liberal Democrats pitched for the "pink vote" and even promised a package of ways to boost homosexual rights. The Labour party assured that the laws against homophobia will be reinforced and the rights of same-sex couples to adopt children will be reassessed if they win next state election. Even the PM and the Conservative leader took desperate measures to win over the UK's three million pink voters.
According to the research report by Gallup, Americans interviewed estimated the gay population to be around one in every fifth person in the US which would account for almost 20% of the overall population, while actual numbers are estimated to be 10% or less. This percentage does play a big role in the elections and political parties try every way to attract these pink voters,.
With the visible impact of the pink vote in Britain, Canada’s political scenario also caught up with the pink vote politics. This new idea has also been a topic of debate in the Australia's political system.
There are countries like South Africa where the pink vote is yet to acquire such importance and the homosexual community is yet to be given any added importance in elections.